Enabling Behaviour Based B2B Marketing


In the customer-centric, digital economy of 2020, B2B enterprises must deliver great customer experience and revenue growth at unprecedented scale and pace. Agile, effective B2B marketing can only be delivered if marketers build solid foundations - data and technology that works, content and channels that engage, and operations that deliver and scale.

Harte Hanks is here to help – enabling behaviour based marketing and customer engagement that drives action and delivers results for large or fast-growing enterprises. We provide solutions and managed services that are the basis of effective data-driven digital and direct marketing.

Explore our UK and European solutions below, or go to hartehanks.com for more details on our global solutions for B2B and B2C.


B2B Solutions

Harte Hanks Global Solutions

Customer Insights and Strategy

Understanding customers and other audiences (such as partners or employees) through research and analytics solutions.

Defining business, marketing and sales strategies to meet bespoke client situations and needs, and which align to the target audience, brand, client offerings and client capabilities.

Creative and Content Marketing

Solutions that translate business and marketing strategies into cut-through creative and effective content. Ranging from one off creative and content deliverables through to streams of ready to deploy campaigns and content. Includes content strategy, content creation, content re-purposing and content marketing.

MarOps Solutions

Solutions that support the Marketing Operations function including Audits, Technology Selection and Setup, Tool Operations, Reporting and Operational Support.

Martech and Database Solutions

Ready to go marketing databases, data processing solutions and marketing technology tools (such as Marketing Automation, Data management, Advertising and Personalisation), selected from best in class providers and with pre-configured essential integrations, setup and support services to ensure the technology works instantly and effectively, supporting specific business requirements.

Customer Centricity & Digital Transformation

Bespoke solutions or projects that enable large and fast growing businesses with digital transformation, customer centricity and rapid growth. Combining consulting, technology and marketing execution to define and meet customer needs, develop new products and services, create new applications and tools, and deliver transformed operating models and processes.

Customer Service & BPO

Scalable solutions combing people, technology and process to support large enterprises with high volume and / or complex customer service functions or back-office operations.

Helping B2B Companies across the Globe

Harte Hanks works with a mix of the largest and fastest growing B2B companies all over the world, supporting them in one country, across regions or pan-regionally.

B2B Industries

B2B Industries served include:

  • Technology
  • Telecoms and Media
  • Industrial (Manufacturing, Engineering)
  • Automotive (Dealers, Fleets, Loyalty)
  • Pharmaceuticals and Healthcare
  • Business and Professional Services
B2B Challenges

B2B challenges solved include:

  • Understanding and engaging complex, multi-buyer audiences
  • Developing partner marketing strategies and expanding partner bases
  • Generating demand, pipeline and sales
  • Designing and implementing account based marketing
  • Enabling sales and partners
  • Managing and enriching data
B2B Solutions

Our specialist B2B solutions and services include:

  • B2B audience definition and strategy
  • B2B demand generation
  • Sales enablement
  • Channel partner marketing
  • Account based marketing (ABM)

B2B Clients

Hewlett Packard


Harte Hanks has a global network of locations to support clients locally or across regions. In Europe we have three hubs in the UK, Belgium and Romania, as well as partner sites in other countries such as Spain.

  • UK Address United Kingdom - London
  • Marketing, Data, Analytics & Technology Services

    The Charter Building
    Hillingdon Road, Uxbridge UB8 1JG
    +44 203 983 5455

  • RO Address Belgium - Hasselt
  • Multi-Channel Marketing Delivery, Client Services, Print and Fulfilment

    Ekkelgaarden 6B
    3500 Hasselt, Belgium
    +32 11 300 328

  • RO Address Romania - Iasi
  • Managed Marketing Services Delivery Centre providing digital, social and data services

    IDEO - Sos Pacurari, 138, Iasi, Romania
    +40 374 077 504


Contact Us

We love to talk marketing over a coffee or in a workshop! To get in touch please use our Contact Us form, or call us on +44 203 983 5455

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