MARKETING AS A SERVICE

Enterprises now operate in a data-driven, digital economy where customers expect personalized experiences in line with their needs and behaviours.

We adapt marketing / sales / revenue operations to help you manage and understand large volumes of data, to configure and optimize technology and to execute unprecedent numbers of campaigns and interactions

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Latest Insights

See how top B2B challenges are solved though Marketing as a Service efficient operations and learn first steps to take in starting transformation yourself.

SMARTER MARKETING OPERATIONS

Marketing-as-a-Service (MaaS) is a modern, flexible outsourcing marketing operations solution, that works as a highly integrated extension of a client’s marketing function.

It blends the best of both worlds, Agency and BPO to supplement in-house marketing through in-sourced resources, conventional outsourcing (BPO / Agency) or work as a hybrid of both.

SCALES
MARKETING CAPABILITIES
ENABLES
DIGITAL TRANSFORMATION
REDUCES
MARKETING
EXPENSE
FLEXIBLE,
MODULAR OPERATING
MODELS
Graph

Marketing-as-a-Service (MaaS) is a modern, flexible outsourcing marketing operations solution, that works as a highly integrated extension of a client’s marketing function.

It blends the best of both worlds, Agency and BPO to supplement in-house marketing through in-sourced resources, conventional outsourcing (BPO / Agency) or work as a hybrid of both.

Graph
SCALES
MARKETING CAPABILITIES
REDUCES
MARKETING
EXPENSE
ENABLES
DIGITAL TRANSFORMATION
FLEXIBLE,
MODULAR OPERATING
MODELS
  • Marketing Tech

    Ensure marketing systems and tools are in integrated in a robust ecosystem, while data and campaign flows are coordinated and consolidated.

  • Campaign Automation

    Automation tools are still one of the strongest lead sourcing options and through MaaS we can improve campaign flows, nurture better leads, aid lead prioritization and scoring.

  • Data Operations

    Marketing data lays the foundation of all marketing processes and our solutions are either enhancing your existing data or laying out acquisition strategies.

  • Analytics & Business Intelligence

    Marketing Analytics fuel campaign platforms by choosing relevant target audiences, by understanding results and drive continuous improvement of all marketing operations.

  • Social

    MaaS includes a systematic, intelligent social selling models that increase pipeline by providing real-time qualified leads from live online sources.

  • Omnichannel Demand Gen

    Our Demand Gen tactics vary from sales enablement, to outbound lead gen and telesales, including traditional and digital customer care services.

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Client Stories

Build and scale your marketing operation, leaning about your bottlenecks from our tailored “State of Marketing” assessment that comes with a Solution Blueprint that addresses your specific challenges.

ORDER OUR “STATE OF MARKETING” REPORT

© 2020 Harte Hanks. All rights reserved.
© 2020 Harte Hanks. All right reserved.