Connected care ecosystems
The journey to better patient outcomes starts with Connected Care
At Harte Hanks we design, build and integrate bespoke Connected Care Ecosystems that aim to optimize the experiences of patients, HCPs and payers, striving to address their needs at every stage in their journey.
Learn moreChallenges we solve
Our Connected Care Ecosystems are designed to address the critical healthcare industry challenges of today, covering everything from general wellbeing to supporting patients with chronic diseases with solutions that connect them to HCPs, caregivers and payers across digital and physical touchpoints.
Short consultation time
Adherence to treatment
Retention of information and accessibility
Improving patient outcomes
At Harte Hanks we have more than 15 years of experience in designing, developing and executing Patient Support Programs (PSP) sponsored by top pharmaceutical companies in more than 20 countries all over the world.
Our success is rooted in understanding the behaviours and needs of the different groups of people: patients, HCPs, caregivers and payers. This allows us to develop personalized messaging, touchpoints, and content that address the challenges and local requirements for a Patient Support Program.
Our solution
Our Connected Care Ecosystems are customized to each customer’s requirements, using a flexible and integrated set of components that facilitate communication, interaction, insights and virtual support.
Key features:
- The ability to build and/or integrate components of various new or existing solutions
- Facilitating faster patient/HCP/nurse onboarding and program activation
- Enabling patient/HCP education and treatment information support through dynamic, personalized experiences and well-thought-out, meaningful content
- Providing the disease management tools to further encourage patient adherence, empowering them to take control over their own condition
Our digital platforms offer patients and HCPs easy enrollment and access to personalized content, self-monitoring tools and a way to stay connected respecting the user preferences.
We ensure our deliverables for both our digital and traditional channels are compliant with applicable laws, regulations and industry standards.
We offer solutions across all channels (traditional and digital) ensuring an optimal experience and respecting the patients’ and HCPs’ preferences.
How it works
We go beyond traditional segmentation to organize audiences not just based on their demographics and health status, but on how they behave, as well. People are more than their data, so we seek to understand not only what they do but also why they do the things they do. We analyze emerging emotions and resulting behaviours to help make science-led decisions. The closer we are to patients behaviourally, the closer we are to understanding and better serving them.
The objective of this segmentation strategy is to understand so deeply that we know specifically what they need the program to fulfill and how we can inspire them take action to improve their lives and optimize their treatment onboarding:
- Emotional needs: address challenges and obstacles that are important to them and come with high emotional cost (forgetfulness, fear to self-infuse, practical barriers at home or lifestyle — night shifts, irregular daily routines, etc.)
- Physical needs: services, information, local-market healthcare journey and cultural aspects
- behavioural needs: evolving expectations of the program based on segment, moment in the journey and personal preferences toward action
Case study 1
Harte Hanks implemented a PSP solution meant to support people living with a chronic disease in more than 20 countries. This PSP included three modules to address patient, HCP and third-party PSP nurse needs.
Read more Read moreCase study 2
Harte Hanks has facilitated urgent deliveries of critical treatment devices by creating an online ordering system integrated into warehouse operations, allowing for fast delivery options, complete stock overviews, the ability to limit orders when stock levels are low and full traceability.
Read more Read moreCONTACT US
We love to talk marketing over a coffee or in a workshop! To get in touch please use our Contact Us form, or call us on +44 203 983 5455