Account Based Marketing

ABM is now a mainstream strategy for B2B marketers. But there are big challenges with delivering ABM at pace and scale. It requires an intelligence-based, agile approach to be successful.

Learn More >

REQUEST A DEMO

Our team will facilitate a demo targeted to your needs. Learn more about how our product can work for you and your team!

ABM DEMO

Harte Hanks ABM Demo

SCHEDULE DEMO

ABM IMPLEMENTATION CHALLENGES WE HELP SOLVE

Aligning marketing and sales

Creating the right audience

Delivering the right intelligence at the right time for key accounts

Executing at scale all engagement plans

Content personalization at scale

Tracking and reporting on results

ABM SOLUTIONS

A successful ABM program takes more than understanding the concept. Our ABM methodology puts theory intro practice with strategy, intelligence-based insights, personalized content and agile actions for your company. At Harte Hanks, our modular systems are designed to be fully tailored to your needs and objectives.

We rely on and build: first- and third-party data sets, proprietary platforms, content personalisation studios, tracking applications and dashboards, and innovative execution processes that bring synergy between marketing and sales teams.

ABM SOLUTIONS

Enabling ABM

Enabling companies to start or revamp their ABM:

Audit your existing ABM
Develop actionable ABM strategy
Create an ABM Playbook
Implement tailored ABM Tasking & Tracking application for real-time monitoring

ABM SOLUTIONS

Executing ABM

Data acquisition
Contact build via Linkedin
Account, Industry, Market insight reports
Tailored multi-channel, multi-lingual content for personalized (1-to-1 vs 1-to-few) outreach
Account Plan creation and monitorization of execution

ABM SOLUTIONS

Expanding ABM

Resources dedicated and embedded your organization working part of the ABM team

At Harte Hanks we have created a portfolio of ABM services, solutions and tools to enable agile content delivery for B2B enterprises.

OUR ABM MODEL

Our approach to ABM uses intelligence as the foundation for every step in ABM implementation.

Prioritization

To drive a scalable, agile ABM approach, high-value accounts need to be prioritized and grouped, whether it's 1-to-1, 1-to-few or 1-to-many engagement strategies and targeting.

Intelligence Based Insights

We gather data from across channels, allowing us to understand key insights about prospects, partners, competitors, industry/market trends that impact buying behavior and the way people and companies purchase in today’s business environment.

Plan

After identifying and prioritizing target accounts, we design an overhauling ABM strategy and map out the plays and tactics, using specific metrics to assess the effectiveness of these initiatives.

Preparation, Custom Plays and Personalization

Once the plan is laid out, we create tailored marketing assets for sales, marketing and tele-ABM teams to engage with the right prospects. Personalization is the prime driver of marketing success, empowering teams to see faster and better results.

Agile Execution

At this point everything is set up for ABM squads to succeed, so a tracking and planning platform is enabled to orchestrate execution, focusing on productivity and deliverables.

Learn more about our ABM Model by reading a case study about the positive impact of Harte Hanks ABM on a Fortune 500 company.

LEARN MORE

Select a Date & Time

Time Slot

Enter details:

CONTACT US

We love to talk marketing over a coffee or in a workshop! To get in touch, please use our Contact Us form or call us on +44 203 983 5455

Account Based Marketing

REQUEST A DEMO

ABM DEMO

ABM IMPLEMENTATION CHALLENGES WE HELP SOLVE

ABM SOLUTIONS

OUR ABM MODEL

Schedule ABM Demo

ABM Demo Details

Select a Date & Time

Time Slot

Enter details:

CONTACT US