Data Solutions

We enable and accelerate multi-channel marketing through a range of data solutions that help you reach your customers faster and at scale. Our modular approach helps you plug in new solutions in your existing martech infrastructure and strategy to reach immediate or long-term growth and CX goals.

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DATA SOLUTIONS

Understanding Your Audience

Having a deep understanding of your buyers is critical to driving growth. With data at our core, at Harte Hanks we enable customer acquisition and retention through:

Research and data collection
Data enrichment and acquisition powered by our industry leading DataView data universe as well as specialist 3rd party data sources
Audience insights builder - converting unknown to known
Persona and journey mapping
Data unification to a single audience view
Translating the understanding of the audience into data strategy

DATA SOLUTIONS

Enabling Data-Driven Experiences

Through setting up marketing technology infrastructures and operations that enable delivery of best-in-industry customer experiences online and offline.

Powerful analytics and modelling to drive next best purchase
Data and audience management platforms (CDP)
Preference center management
Data cleansing & hygiene
Data sourcing
Profiling
Whitespace analysis

DATA SOLUTIONS

Martech Execution

Seamless campaign planning & execution in your martech infrastructure and based on data driven insights.

Digital audience execution
Campaign setup
Campaign data
Email nurture campaigns
Data tiering / segmentation
Creative and message aligned intelligence

DATA SOLUTIONS

Data Operations

We set the standard of efficient execution of all marketing and data operations, for ongoing or one-off data operations, working as your trusted data partner.

Data remediation and data discovery
Analytics
Data management
Business Intelligence
Segmentation / Profiling
Reporting / Governance

CHALLENGES WE HELP YOU SOLVE

CHALLENGE

Lack Of High Quality Data

Many marketers cite improving data quality as the single biggest challenge they encounter when attempting to personalize messaging for audiences. This is compounded by low volumes of good data that is opted-in or fit for analysis.

CHALLENGE

Technology Challenges And Silos

Many businesses struggle with accessibility and availability of data for marketing, analytics and reporting, due to siloed systems and/or fragmented data.

CHALLENGE

Poor Or Insufficient Insights

Most companies are now seeking to improve data analysis capabilities to better understand customer experience requirements and drive more informed, faster decision-making.

Discover more about how we deal with these challenges from our infographic

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